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a woman standing in front of a building
ABOUT US

AN ASHEVILLE HOTEL WITH A STORY

A STAY AS SHE MIGHT HAVE LIKED IT.

Zelda Dearest is a twenty-room hotel in Asheville, shaped in partnership with the F. Scott and Zelda Fitzgerald estate, with a light hand and a knowing eye. There’s a sense of occasion to it, though nothing feels overstated. It’s the sort of place that reveals itself gradually, and improves upon acquaintance.

a building with a round roof
a brick house with green trim with Miramont Castle in the background

NOT ENTIRELY UNFAMILIAR TO HER.

Zelda Fitzgerald spent meaningful time in Asheville, and her point of view still feels quietly at home here. Rooms and spaces are shaped by her artistic spirit, rather than an imitation of it. The setting is historic, the stay is contemporary, and the mood, one senses, is entirely intentional.

ROOMS & SUITES           EVENTS

SIGNATURE DETAILS:

  • WALKABLE TO DOWNTOWN ASHEVILLE
  • CONTINENTAL BREAKFAST EACH MORNING
  • DAILY LIGHT-TOUCH HOUSEKEEPING
  • IN-ROOM COMFORTS DESIGNED FOR LONGER WEEKENDS

WHY IT FEELS DIFFERENT

a brick building with a patio area DISTINCTIVE ARCHITECTURE

DISTINCTIVE ARCHITECTURE

A restored 1900s home that gives the stay its character from the moment you arrive.

EXPLORE THE HOUSES
a living room with a couch and a coffee table EXCLUSIVE RETREAT

EXCLUSIVE RETREAT

Twenty rooms across four buildings creates a stay that feels private, even when the city is busy.

STAY AWHILE
a white towel on a counter top THOUGHTFUL SERVICE

THOUGHTFUL SERVICE

Warm, attentive service that reads the room, then gives you space to enjoy it.

a city with many buildings and roads ABOVE THE CITY

ABOVE THE CITY

Set above the South Slope, close to downtown, with the quiet you want when you come back.

EXPLORE ASHEVILLE

ZELDA FITZGERALD WEEK

May 4-10, 2026

Centered at Zelda Dearest, the week unfolds with jazz, art, and intimate gatherings honoring Zelda’s creative legacy in Asheville.

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DOWNTOWN AFTER 5

April 17, 2026

A long-running outdoor concert series where locals gather for live music, food, and warm evenings downtown.

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ASHEVILLE COMEDY FESTIVAL

April 8 – April 11, 2026

Stand-up and live comedy sets from touring comedians and local favorites across downtown venues.

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ASHEVILLE BEER WEEK

May 15 – May 24, 2026

Tap takeovers, brewery events, and tastings celebrating the city’s deeply rooted craft beer culture.

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MUSIC ON MAIN

June 12 & June 26, 2026

Free summer concerts where live music spills out into the evening air.

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ART IN THE PARK

June 13, 20, 27, and October 3, 10, 17, 2026

A downtown outdoor art market featuring local painters, makers, and Appalachian crafts.

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THE BIG CRAFTY

July 12 – July 13, 2026

A lively showcase of independent artists, makers, and designers from across the region.

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CRAFT FAIR OF THE SOUTHERN HIGHLANDS

July 16 – July 19, 2026

One of the country’s most respected craft fairs, highlighting traditional and contemporary Appalachian work.

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ASHEVILLE TRIATHLON

July 19, 2026

A summer endurance race combining swimming, cycling, and running through scenic mountain terrain.

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SWANNANOA GATHERING

June 28 – August 1, 2026

A celebrated summer program of folk music workshops and performances at nearby Warren Wilson College.

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AVLFest

July 30 – August 2, 2026

A multi-day music festival featuring national acts and Asheville’s own vibrant music scene.

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NC MOUNTAIN STATE FAIR

September 11 – September 20, 2026

Classic fairgrounds fun with rides, food, livestock shows, and Appalachian traditions.

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BLUE RIDGE PRIDE FESTIVAL

September 26, 2026

A joyful downtown celebration of LGBTQ+ community, music, and culture.

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PGA TOUR BILTMORE CHAMPIONSHIP

September 21 – September 27, 2026

Professional golf returns to the Blue Ridge with tournament play at the historic Biltmore course.

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OUR ASHEVILLE SHORT LIST
a man playing a saxophone
a man and woman dancing at a concert
a group of people on a stage
a row of glasses of beer
a close up of a drum set
a person painting a picture
a woman painting a vase
a woman and man looking at objects in a glass case
a group of people running on a road
a group of girls sitting in grass playing instruments
a crowd of people watching a concert
a ferris wheel at night
a group of people holding drinks and smiling
a man swinging a golf club